About Us

By Gap was created with a simple yet meaningful purpose: to build an additional source of income while sharing a genuine passion for beautiful, functional, and well-designed home products. What began as a personal interest in décor and household essentials soon grew into a global online store dedicated to bringing sophistication, practicality, and style into the homes of women—especially those who take pride in creating warm and organised spaces for their families.

As a fully digital shop with customers from around the world, By Gap reflects a commitment to quality, care, and a refined approach to everyday living. Our brand speaks to women and homemakers who value elegance in the small details, thoughtful organisation, and products that effortlessly enhance their daily routines.

Driven by a deep love for home décor and the transformative power of a beautifully arranged home, By Gap was born to inspire comfort, creativity, and a sense of pride within every household.

Our Mission

To offer high-quality, stylish, and practical home products that elevate everyday living, bringing sophistication, comfort, and ease into the lives of women and homemakers around the world.

Our Vision

To become a trusted global destination for elegant home essentials, recognised for our commitment to quality, customer care, and a carefully curated selection that blends beauty with functionality.

Our Values

  • Commitment – We are dedicated to providing excellent service, reliable products, and a positive experience from start to finish.

  • Quality – Each item is thoughtfully chosen for its durability, design, and ability to enhance the home.

  • Sophistication – We believe that elegance can be part of everyday life, and our products reflect this refined touch.

  • Care – Our store is built with a genuine appreciation for homemakers and the love they put into their homes.

  • Inspiration – Our passion for décor fuels our desire to bring beauty and creativity to households worldwide.

Our Purpose

To inspire women—especially homemakers—to transform their spaces with stylish, practical, and beautifully designed home products. By Gap exists to bring sophistication into everyday routines, making each corner of the home a reflection of comfort, intention, and effortless elegance.